Covers Prime Day results and deep dives into marketing funnel and margin optimization strategies for e-commerce sellers.
Covers Prime Day results and deep dives into marketing funnel and margin optimization strategies for e-commerce sellers.
Jon MacDonald of 'The Good' discusses conversion rate optimization (CRO) strategies to improve the efficiency of e-commerce brands.
Brand marketer Cherene Aubert argues against heavy discounting and focuses on optimizing offers for long-term brand profitability.