Welcome Series Optimization

Answer

Jon MacDonald discusses conversion rate optimization (CRO) strategies to turn website visitors into customers for major brands like Nike and Xerox.

Source: Episode 207 - Optimizations as a Way of Doing Business on eCommerce Evolution.

Top episodes

1. 1. Episode 207 - Optimizations as a Way of Doing Business

   eCommerce Evolution

   Jon MacDonald discusses conversion rate optimization (CRO) strategies to turn website visitors into customers for major brands like Nike and Xerox.

2. 2. “Algorithmic Secularism”: Reviewing the Big Ideas from 2021 on Future Commerce

   Future Commerce

   A review of the year's big ideas in commerce, covering algorithmic impacts and optimization strategies within the shopping journey.

3. 3. Boys Club v. Future Commerce

   Future Commerce

   Discusses web3 adoption for legacy brands and challenges in customer retention, specifically addressing why users unsubscribe from brand communications.

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