Jim Marcum, CEO of David’s Bridal, discusses how the company innovated and survived the 2020 wedding drought and what the post-pandemic 'wedding boom' looks like.
Jim Marcum, CEO of David’s Bridal, discusses how the company innovated and survived the 2020 wedding drought and what the post-pandemic 'wedding boom' looks like.
Kelly Cook of David’s Bridal explores how the pandemic disrupted the in-person bridal experience and forced a total rethink of the wedding planning process.
Lizzy Ellingson explains how David’s Bridal used digital tools and social media to empower customers during the period of wedding postponements and industry shifts.