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Ben Burgess discusses the four-step process of CRO, focusing on using analytics tools and sales psychology to optimize the customer journey.

Source: Optimize & Convert: A Guide To CRO Success With Ben Burgess on Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners.

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1. 1. Optimize & Convert: A Guide To CRO Success With Ben Burgess

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   Ben Burgess discusses the four-step process of CRO, focusing on using analytics tools and sales psychology to optimize the customer journey.

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