Brett Fish of TagHero identifies the top causes of wasted ad spend, focusing on how poor data quality and setup errors mislead advertising algorithms.
Brett Fish of TagHero identifies the top causes of wasted ad spend, focusing on how poor data quality and setup errors mislead advertising algorithms.
An exploration of how Google Ads often becomes a source of significant waste for DTC brands, particularly through inefficient brand spend and structural account messes.
Andrew Faris explores how to use AI and better targeting exclusions to stop wasting ad dollars on existing customers.