Max Sinclair and Emma Lifer discuss how to optimize product content for AI search engines like Walmart's new Sparky algorithm.
Max Sinclair and Emma Lifer discuss how to optimize product content for AI search engines like Walmart's new Sparky algorithm.
Artiom Enkov discusses consumer data on AI shopping assistants, including a segment on Walmart's Sparky algorithm.
Recorded live from the Amazon Ad Summit, this episode includes a breaking segment on Walmart's new AI engine, Sparky.