Viral Marketing Principles

Answer

Kat Kavner shares the formula for creating viral campaigns, focusing on guerrilla marketing and unconventional tactics to help brands stand out.

Source: What You Need To Create a Viral Marketing Campaign on Shopify Masters.

Top episodes

1. 1. What You Need To Create a Viral Marketing Campaign

   Shopify Masters

   Kat Kavner shares the formula for creating viral campaigns, focusing on guerrilla marketing and unconventional tactics to help brands stand out.

2. 2. Ep #13: Going Viral with Michael Dubin of Dollar Shave Club

   The eCommerceFuel Podcast

   Michael Dubin of Dollar Shave Club discusses how he leveraged a viral YouTube video to acquire 200,000 customers and fund his growth.

3. 3. [Greatest Hits] Multiply Your eCommerce Store’s Virality with Jay Gibb, Founder, and CEO of CloudSponge

   The eCom Ops Podcast

   Jay Gibb explains how to multiply an ecommerce store's virality by integrating referral programs and viral mechanics directly into the customer journey.

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