Mark and Ian Hammersley discuss 'The Compounding Brand' model, focusing on viral and growth loops that turn buyers into loyalists through organic flywheels.
Mark and Ian Hammersley discuss 'The Compounding Brand' model, focusing on viral and growth loops that turn buyers into loyalists through organic flywheels.
Trevor Zacny from Shiti Coolers shares how to build a brand using viral stickers and designing products that naturally encourage organic sharing and growth loops.
Noah Tucker of Social Snowball joins the DTC Podcast to explore how brands can manufacture virality and scale word-of-mouth through affiliate marketing and customer advocacy.