Analyzes Saratoga Water's viral video and how brands should capitalize on unplanned viral moments rather than wasting them.
Analyzes Saratoga Water's viral video and how brands should capitalize on unplanned viral moments rather than wasting them.
Shopify President Harley Finkelstein joins to discuss the formula for viral stunts and growth mindset in the Shopify ecosystem.
Discusses high-level brand identity and performance marketing using HexClad's Super Bowl campaign as a case study for mass-scale virality.