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Connor MacDonald and Cody Plofker discuss KPIs for retention, incrementality testing, and strategies for driving Lifetime Value (LTV).

Source: E003: Holistic Retention Strategies and Driving LTV on Marketing Operators.

Top episodes

1. 1. E003: Holistic Retention Strategies and Driving LTV

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss KPIs for retention, incrementality testing, and strategies for driving Lifetime Value (LTV).

2. 2. Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

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   Mike Manheimer joins to discuss how SMS marketing and AI can be used to improve LTV and build community models for ecommerce brands.

3. 3. E005: How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more!

   Marketing Operators

   A deep dive into how large ecommerce brands structure their teams, delegate tasks, and plan impactful marketing campaigns.

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