Focuses on holistic retention strategies and driving Lifetime Value (LTV), core components of managing high-value VIP segments.
Focuses on holistic retention strategies and driving Lifetime Value (LTV), core components of managing high-value VIP segments.
Breakdown of transactional SMS and subscription flows, lifecycle design to prevent churn, and methods to increase LTV.
Covers campaign wins, team structure, and testing new tools for DTC brands.