Explores how to treat Amazon videos as performance assets, specifically introducing the concept of 'video fatigue' and the need to refresh creative to prevent sales dips.
Explores how to treat Amazon videos as performance assets, specifically introducing the concept of 'video fatigue' and the need to refresh creative to prevent sales dips.
Introduces Compass, a tool designed to automate creative strategy by identifying creative fatigue via API data to help brands scale video and still assets.
Breaks down how to use AI to combat creative fatigue and the 'Meta Andromeda' strategy for maintaining high-performance DTC ads.