Video Content Strategy

Answer

Josh Suggs breaks down how street interviews and conversational creative became a core advertising pillar after testing 15,000 ads.

Source: Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later) on DTC Podcast.

Top episodes

1. 1. Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later)

   DTC Podcast

   Josh Suggs breaks down how street interviews and conversational creative became a core advertising pillar after testing 15,000 ads.

2. 2. The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   Industry experts discuss the evolution of creator video, focusing on the shift from short-form clips to Connected TV (CTV) and cross-platform strategies.

3. 3. Shoppable Videos: Revolutionizing Online Shopping - with Eitan Koter

   eCommerce Marketing Podcast

   Explores the revolution of shoppable videos and live shopping in eCommerce, focusing on how to integrate video directly into the customer journey.

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