Explores the trend of ultra-short-form video ads (3-5 seconds) on Meta and why they are currently outperforming longer creative.
Explores the trend of ultra-short-form video ads (3-5 seconds) on Meta and why they are currently outperforming longer creative.
Covers the 'Table Stakes' of Online Video (OLV) and retail media strategies for ecommerce brands looking to scale via video.
A deep dive into YouTube Ads creative strategy, focusing on the ABCDS framework and avoiding 'sludge content'.