Video Ad Best Practices

Answer

Explores 'Conversation Creative' and street interviews as a core pillar for performance ads, based on testing 15,000+ ads.

Source: Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later) on DTC Podcast.

Top episodes

1. 1. Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later)

   DTC Podcast

   Explores 'Conversation Creative' and street interviews as a core pillar for performance ads, based on testing 15,000+ ads.

2. 2. Performance Creative in 2026: What We’ve Updated and Why

   Marketing Operators

   CMOs from Ridge and Jones Road Beauty discuss updated systems for testing and scaling performance creative in a modern landscape.

3. 3. How To Drive Sales With AI, Tiktok Lives, And UGC — Ian Sells | What Drives Engagement, How AI Finds Winners And Hooks, Why Most Brands Fail With Creators, Why Authentic Content Beats AI, How An All-In-One UGC Creator Marketplace Works (#428)

   Ecommerce Coffee Break

   Ian Sells shares how brands win with user-generated content, AI tools, and TikTok Live to boost sales and engagement.

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