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Dylan Ander discusses changes in ecommerce funnels, focusing on CRO, buyer behavior, and building trust in an era of AI and synthetic content.

Source: The New Ecommerce Playbook: DR Funnels, CRO, and Buyer Behavior on Marketing Operators.

Top episodes

  1. 1. The New Ecommerce Playbook: DR Funnels, CRO, and Buyer Behavior

    Marketing Operators

    Dylan Ander discusses changes in ecommerce funnels, focusing on CRO, buyer behavior, and building trust in an era of AI and synthetic content.

  2. 2. Mattel & PDQ: Scaling Through Data, Checkout, and Customer Trust

    Marketing Operators

    Executives from Mattel and PrettyDamnQuick discuss the intersection of data-driven growth, checkout optimization, and establishing customer trust.

  3. 3. Leveraging Dayparting with Helium 10 Adtomic - Vincent Montero - Amazon Legends - Episode #196

    Amazon Legends Podcast

    Vincent Montero from Helium 10 explains how to use Adtomic for Amazon PPC dayparting and campaign optimization.

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