Vendor Lock-In

Answer

Discusses Shopify's price increases and how their new contract structures function as platform lock-in for DTC brands.

Source: S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit on Limited Supply.

Top episodes

1. 1. S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit

   Limited Supply

   Discusses Shopify's price increases and how their new contract structures function as platform lock-in for DTC brands.

2. 2. Who Really Owns Your Customer? — Part 2 of 3 (Digital Reset Episode 499)

   Thinks Out Loud

   Part of a series on customer ownership, specifically addressing how businesses become overly reliant on specific platforms.

3. 3. DTC Success and Beyond: Matt Bertulli on High-Performance Teams and Acquisitions

   Up Arrow Podcast

   Explores customer stickiness and 'false flag lock-in' within the context of high-performance DTC teams and acquisitions.

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