Andrew Faris and Sarah Resnick break down a real Meta ad account, focusing on KPIs like CPM and campaign performance metrics.
Andrew Faris and Sarah Resnick break down a real Meta ad account, focusing on KPIs like CPM and campaign performance metrics.
Explores how top brands utilized awareness-level marketing and YouTube campaigns to win during BFCM, focusing on top-of-funnel strategies.
Nicole Goldberg discusses the importance of awareness campaigns for premium retail brands and how to integrate brand visibility into growth marketing.