Explains the Ecommerce Diagnostic Toolkit, focusing on the 'cost of delivery' and identifying variable costs that scale with order volume.
Explains the Ecommerce Diagnostic Toolkit, focusing on the 'cost of delivery' and identifying variable costs that scale with order volume.
Discusses designing an ecommerce forecast including variable expenses tied to marketing and sales.
Paul Orlando shares how to calculate CAC and LTV by accounting for unit costs versus fixed costs like rent.