Vanity Metrics

Answer

Steve Hutt and Anthony Morgan discuss why chasing conversion rate is misleading and identify the four metrics that truly impact business health.

Source: Why Conversion Rate Is a Vanity Metric (And the 4 Numbers That Actually Matter) on eCommerce Fastlane.

Top episodes

1. 1. Why Conversion Rate Is a Vanity Metric (And the 4 Numbers That Actually Matter)

   eCommerce Fastlane

   Steve Hutt and Anthony Morgan discuss why chasing conversion rate is misleading and identify the four metrics that truly impact business health.

2. 2. We pulled the data on every retention metric brands track, here are the 10 broken ones

   Send It!

   An exploration of unreliable retention metrics that leadership often misinterprets, including a 'vanity metrics cheat sheet' for brands.

3. 3. [STEP BY STEP] Stop Chasing Vanity Metrics

   Future Commerce

   A step-by-step guide on how to stop chasing marketing fads and vanity metrics in favor of long-term growth strategies.

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