Vanity Metrics

Answer

Connor MacDonald and Cody Plofker discuss tactics and measurement frameworks for paid media, emphasizing real reach over vanity guesses.

Source: How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing on Marketing Operators.

Top episodes

1. 1. How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss tactics and measurement frameworks for paid media, emphasizing real reach over vanity guesses.

2. 2. Brand Tracking That Matters and How Modern Teams Scale TV

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   Focuses on brand tracking and the limitations of click-based attribution, moving toward incrementality and geo-testing for real growth.

3. 3. How a 15% Price Cut Sent a Ridge Product’s Revenue Up 60%

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   Varun Kundra joins the hosts to discuss pricing missteps, the pitfalls of focusing on AOV, and identifying metrics that actually drive revenue.

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