Value-First Marketing

Answer

Explores consumer psychology and decision-making, focusing on value-based marketing that emphasizes unique propositions over price.

Source: The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores consumer psychology and decision-making, focusing on value-based marketing that emphasizes unique propositions over price.

2. 2. Becoming One of Zero (w/ Tom Bilyeu) Pt. 2 - Sept. '23 | Ep 624

   The Game with Alex Hormozi

   Alex Hormozi and Tom Bilyeu discuss entrepreneurship, focusing on value-based marketing and delivering long-term value to customers.

3. 3. The Dominos of Selling High Value Products

   Ecommerce: The Hammersley Brothers

   Mark and Ian Hammersley break down their system for communicating the unique benefits and value of premium products to drive growth.

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