Ajay Bam (Vyrill) explains how to harness fan-created video content on platforms like YouTube to drive revenue and trust for Shopify brands.
Ajay Bam (Vyrill) explains how to harness fan-created video content on platforms like YouTube to drive revenue and trust for Shopify brands.
A deep dive into defining UGC, why it resonates more than branded content, and tactics for gathering authentic videos from your audience.
Boris Zlatkin discusses the shift from 'user' to 'customer' generated content and how to motivate real customers to create high-quality, honest video testimonials.