Discussion with Ajay Bam on leveraging fan-made video content across platforms to drive Shopify revenue.
Discussion with Ajay Bam on leveraging fan-made video content across platforms to drive Shopify revenue.
An analysis of global digital lifestyles, specifically focusing on the rise of short-form video and the role of user-generated content in the creator economy.
Claus Lauter and Boris Zlatkin discuss how to generate authentic customer video content and identify disingenuous UGC.