Danil Saliukov of Insense discusses the future of UGC and influencer marketing, specifically focusing on the rise of TikTok and how to leverage it for brands.
Danil Saliukov of Insense discusses the future of UGC and influencer marketing, specifically focusing on the rise of TikTok and how to leverage it for brands.
Focuses on TikTok advertising for Amazon brands, highlighting why user-generated content is superior for profiles and campaigns compared to polished ads.
Eric Dyck and the Pilothouse team discuss scaling TikTok ad spend using a 'Creative Flywheel' that leans heavily into UGC styles.