Kirsten and Austin from minisocial discuss high-volume UGC campaigns, micro-influencer strategies, and the evolving relevance of customer-led content.
Kirsten and Austin from minisocial discuss high-volume UGC campaigns, micro-influencer strategies, and the evolving relevance of customer-led content.
This episode differentiates between UGC, CGC, and EGC, providing a strategic framework for deploying these content types within paid advertising funnels.
Focuses on leveraging existing UGC 'goldmines' specifically for email and SMS marketing to drive higher retention and social proof.