Focuses on differentiating and deploying UGC, CGC, and EGC within paid marketing strategies to drive performance.
Focuses on differentiating and deploying UGC, CGC, and EGC within paid marketing strategies to drive performance.
Liah Yoo shares how to build an online community and utilize UGC to scale a brand like KraveBeauty.
Explores how the brand OUAI turned customer feedback and social comments into a $300M marketing strategy.