User-Generated Content Marketing

Answer

A 2026 summit episode exploring how shoppable video and creator commerce integrations are reshaping the customer journey.

Source: Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   A 2026 summit episode exploring how shoppable video and creator commerce integrations are reshaping the customer journey.

2. 2. There’s Millions to Be Made In The Comment Section

   Shopify Masters

   Learn how beauty brand OUAI transformed customer comments into a $300M marketing strategy.

3. 3. What It Takes To Build Community on Social Media in 2024

   Shopify Masters

   Liah Yoo of KraveBeauty shares strategies for building community and utilizing user-generated content effectively.

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