Explores the 'Job To Be Done' framework to uncover what customers actually want to see, prioritizing customer needs in the ecommerce sale process.
Explores the 'Job To Be Done' framework to uncover what customers actually want to see, prioritizing customer needs in the ecommerce sale process.
Shaun Brandt of Oddit discusses performance branding and the 'less is more' approach to customer-centric design for DTC brands.
Facebook Shopping’s Design Manager Andrea Wagner discusses designing ecommerce experiences that build trust and encourage purchases through UCD.