Focuses on customizing online stores and the importance of user testing services when A/B testing isn't viable due to low traffic.
Focuses on customizing online stores and the importance of user testing services when A/B testing isn't viable due to low traffic.
Explores building mobile-first sites with a specific emphasis on using user testing tools to gather qualitative feedback and watch recordings.
Discusses optimizing Amazon brand websites through CRO and the power of user testing to reveal friction points in the customer journey.