Focuses on using first-party and zero-party data via polls and quizzes to build engagement while respecting user privacy in the current marketing landscape.
Focuses on using first-party and zero-party data via polls and quizzes to build engagement while respecting user privacy in the current marketing landscape.
Explores the rise of consumer privacy concerns and strategies for collecting privacy-compliant zero and first-party data to deliver personalized experiences.
The founder of Retention.com discusses 'email laundering' and identity resolution, touching on the ethical and privacy boundaries of tracking user data.