Conversion specialist Oliver Palmer discusses analyzing user journeys, heat mapping, and using empathy to identify friction points and improve conversion rates.
Conversion specialist Oliver Palmer discusses analyzing user journeys, heat mapping, and using empathy to identify friction points and improve conversion rates.
A practical guide and checklist for performing user testing and journey mapping on Shopify stores to identify and fix usability issues.
Ryan Martin and Peter Ceredig-Evans discuss using data analytics and business intelligence to map customer journeys and increase AOV.