Jason Greenwood discusses why B2B is a channel rather than a business model and how Shopify stores can leverage Amazon-like user experiences to grow.
Jason Greenwood discusses why B2B is a channel rather than a business model and how Shopify stores can leverage Amazon-like user experiences to grow.
Steven Duran from Carrier discusses how the climate tech giant uses B2C technology and strategies to power its $20B B2B commerce engine.
Ian Leslie, CMO of Industry West, details their journey to a 90% boost in B2B revenue through design, user experience, and effective customer segmentation.