Jason Greenwood discusses how B2B is a channel rather than a business model, focusing on the UX standards set by Amazon Business and how Shopify brands can leverage wholesale.
Jason Greenwood discusses how B2B is a channel rather than a business model, focusing on the UX standards set by Amazon Business and how Shopify brands can leverage wholesale.
Steven Duran from Carrier Global explains how they brought B2C-level user experience and technology into a complex B2B climate tech environment.
Ian Leslie, CMO of Industry West, details their journey to a 90% B2B revenue boost, highlighting the critical role of design and UX in business sales.