B2B expert Jason Greenwood discusses why B2B is a channel rather than a business model and how to adapt UX to modern standards.
B2B expert Jason Greenwood discusses why B2B is a channel rather than a business model and how to adapt UX to modern standards.
Björn Radde, VP of Digital Experience, discusses digitalizing B2B customer experience to drive revenue growth and streamline procurement.
Carrier's Head of Global Commerce Strategy discusses applying B2C user experience principles to a massive B2B organization.