An episode dedicated to the 'new definition' of engagement, contrasting traditional vanity metrics with behavioral data that signals genuine customer intent.
An episode dedicated to the 'new definition' of engagement, contrasting traditional vanity metrics with behavioral data that signals genuine customer intent.
Focuses on minimizing unsubscribes and complaints by understanding deep engagement metrics rather than surface-level data.
Explores how Wine Enthusiast uses content to drive commerce, specifically focusing on metrics that track user interaction with media.