User Engagement Metrics

Answer

Explores critical email engagement metrics, distinguishing between meaningful actions and vanity metrics to protect deliverability.

Source: EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale on Send It!.

Top episodes

1. 1. EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale

   Send It!

   Explores critical email engagement metrics, distinguishing between meaningful actions and vanity metrics to protect deliverability.

2. 2. Your Bounce Rate Sucks & Why It's Not Important

   Ecommerce: The Hammersley Brothers

   Reevaluates the importance of bounce rate and introduces more effective metrics for measuring true user engagement on ecommerce sites.

3. 3. EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS

   Send It!

   Focuses on turning first-time buyers into repeat customers by leveraging engagement data and behavioral triggers.

← Search again on AskThePods