Tim Wilson explores putting data to productive use, focusing on analytics and practical CRO principles like user recordings to identify bottlenecks.
Tim Wilson explores putting data to productive use, focusing on analytics and practical CRO principles like user recordings to identify bottlenecks.
Scott Austin and Jake Levin discuss the evolution of marketing attribution, the role of cookies, and tracking behavior amidst privacy changes.
Edward Upton discusses server-side tracking as a solution to data loss and the necessity of understanding the full user journey on ecommerce sites.