Usability Testing

Answer

Claus Lauter and Brian Massey discuss optimizing sales processes and using usability testing to analyze user activity when A/B testing isn't feasible.

Source: Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287) on Ecommerce Coffee Break.

Top episodes

1. 1. Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)

   Ecommerce Coffee Break

   Claus Lauter and Brian Massey discuss optimizing sales processes and using usability testing to analyze user activity when A/B testing isn't feasible.

2. 2. Boost Your Amazon Brand Sales by Optimizing Your Website with Matthew Stafford

   The Seller's Edge

   Matthew Stafford shares expertise on ecommerce conversion optimization and the power of user testing to identify hidden website issues.

3. 3. Ecommerce: Stop Split Testing?

   Ecommerce: The Hammersley Brothers

   The Hammersley Brothers explore when split testing is a 'rabbit hole' and when to focus on core usability and context instead.

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