Usability Testing

Answer

Brian Massey discusses the balance between big design changes and small tweaks, focusing on how user testing reveals barriers to sales.

Source: Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287) on Ecommerce Coffee Break.

Top episodes

1. 1. Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)

   Ecommerce Coffee Break

   Brian Massey discusses the balance between big design changes and small tweaks, focusing on how user testing reveals barriers to sales.

2. 2. The Best Episode on Website Optimization You've Ever Heard ( with Chase Clymer)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   A deep dive into conversion rate optimization that includes practical tools and services for conducting real-world user testing.

3. 3. 🏆 SHOPIFY 1% WINS: The 60 Seconds That Make or Break Your Shopify Store

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   A quick-hitting episode on the '60-second rule' for website visitors and how usability testing can uncover why people bounce.

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