Mindy Weinstein PhD, author of 'The Power of Scarcity', discusses leveraging urgency and demand to influence customer behavior.
Mindy Weinstein PhD, author of 'The Power of Scarcity', discusses leveraging urgency and demand to influence customer behavior.
Alex Hormozi explains how to enhance business offers using urgency and scarcity as primary psychological levers.
Nancy Harhut applies behavioral science to marketing, explaining the decision science behind urgency, scarcity, and the Zeigarnik effect.