Mindy Weinstein, author of 'The Power of Scarcity', joins the show to discuss leveraging urgency and demand to influence customer decisions and the four distinct types of scarcity marketing.
Mindy Weinstein, author of 'The Power of Scarcity', joins the show to discuss leveraging urgency and demand to influence customer decisions and the four distinct types of scarcity marketing.
Nancy Harhut discusses applying behavioral science to marketing, including how to use limited availability and urgency to tap into the human brain's decision-making process.
Alex Hormozi breaks down how to use scarcity and urgency as ethical offer enhancers to increase business profits and drive faster customer decisions.