Upper-Funnel Measurement

Answer

Mike True explains how brands can use Marketing Mix Modeling to measure the impact of top-funnel channels and track offline sales.

Source: Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424) on Ecommerce Coffee Break.

Top episodes

1. 1. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Mike True explains how brands can use Marketing Mix Modeling to measure the impact of top-funnel channels and track offline sales.

2. 2. S11 E4: Scaling a Brand: Deep Dive

   Limited Supply

   Nik Sharma dives into scaling brands, specifically discussing how to use social platforms for upper-funnel brand equity building.

3. 3. Bonus: Mastering the Marketing Mix: Composite Funnels, and the End of Meta Monoculture with Dean Krowitz from Blend AI

   DTC Podcast

   Dean Krowitz discusses mastering the marketing mix via composite funnels and moving beyond platform-specific attribution.

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