Upper-Funnel Measurement

Answer

Focuses on BYLT Basics' strategy for upper-funnel marketing, brand awareness, and how it impacts bottom-funnel conversions.

Source: Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!) on DTC Podcast.

Top episodes

1. 1. Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!)

   DTC Podcast

   Focuses on BYLT Basics' strategy for upper-funnel marketing, brand awareness, and how it impacts bottom-funnel conversions.

2. 2. How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

   Marketing Operators

   Marketing leaders from Ridge, Jones Road Beauty, and HexClad discuss measurement frameworks for new reach and Meta tactics.

3. 3. Ep 407: YouTube Ads Full Funnel Breakdown with Kari from Pilothouse | AKNF

   DTC Podcast

   A breakdown of YouTube Ads strategy, focusing on full-funnel builds and specifically measuring top-of-funnel impact.

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