Universal Commerce Protocol

Answer

Recorded at Google Marketing Live 2026, this episode features the Google executive behind UCP explaining its role in connecting agents to 60 billion products.

Source: LIVE @ Google Marketing Live: The Infrastructure Connecting Your Agent to 60 Billion Products on Future Commerce.

Top episodes

1. 1. LIVE @ Google Marketing Live: The Infrastructure Connecting Your Agent to 60 Billion Products

   Future Commerce

   Recorded at Google Marketing Live 2026, this episode features the Google executive behind UCP explaining its role in connecting agents to 60 billion products.

2. 2. LIVE @ Google I/O: Universal Cart, Agentic Payments, and the Protocols Powering the Agent-Mediated Economy

   Future Commerce

   A live deep dive from Google I/O 2026 covering the expansion of the Universal Commerce Protocol and the arrival of agentic payments in Gemini.

3. 3. Agentic Commerce Is Here and It Changes Everything

   Ecommerce Playbook

   This episode explains the practical impact of UCP on Shopify merchants and how it enables AI agents to replace traditional search and checkout.

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