Mike Jackness and Michael Kaufman discuss using extended warranties as a core USP to differentiate products and reclaim Amazon customer relationships.
Mike Jackness and Michael Kaufman discuss using extended warranties as a core USP to differentiate products and reclaim Amazon customer relationships.
Kunle Campbell dives into product innovation and defining your product's unique value to stand out in the DTC market.
Eugene Ravitsky from Factory Pure shares strategies for identifying and communicating a USP to overcome slumps and thrive in competitive markets.