Mike Jackness interviews Michael Kaufman on using extended warranties as a core USP to differentiate products and build customer relationships.
Mike Jackness interviews Michael Kaufman on using extended warranties as a core USP to differentiate products and build customer relationships.
A deep dive into developing best-selling SKUs by identifying unique value and creating a critical USP to set products apart from competitors.
Danny, Phil, and Ian discuss scaling a brand to 7 figures by identifying unique product characteristics and building benefits-driven sales strategies.