Cara Marin discusses a study of 162k campaigns, explaining why unique discount codes prevent leaks and drive higher sales for Shopify brands.
Cara Marin discusses a study of 162k campaigns, explaining why unique discount codes prevent leaks and drive higher sales for Shopify brands.
A deep dive into why generic codes bleed margin and how switching to unique codes protects Shopify store profits.
A guide on how and when to discount on Shopify, with a specific focus on creating unique, single-use codes to maintain brand value.