Unified Customer Data

Answer

Norbert Strappler and Greg Poirier discuss the role of CDPs in unifying customer information to create a single source of truth.

Source: Leveraging Native Integrations Using Salesforce & Google Ecosystems with Greg Poirier, CEO of CloudKettle on The eCom Ops Podcast.

Top episodes

1. 1. Leveraging Native Integrations Using Salesforce & Google Ecosystems with Greg Poirier, CEO of CloudKettle

   The eCom Ops Podcast

   Norbert Strappler and Greg Poirier discuss the role of CDPs in unifying customer information to create a single source of truth.

2. 2. #114 Engaging consumers in a channel-less world

   Retail Gets Real

   A look at how CDPs unify customer data to create comprehensive profiles for a channel-less retail world.

3. 3. How Ulta Embraces 'Agile Marketing' to Deliver Personalized Loyalty

   Total Retail Talks

   Ulta Beauty's VP of Marketing explains how they embrace agile marketing and CDPs to unify data and drive loyalty.

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