Unified Customer Data

Top 3 podcast episodes answering this question on AskThePods · building a unified customer view.

Answer

Mike Chiasson discusses how brands under $50M can leverage unified customer data to optimize retail media and trade budgets.

Source: Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6 on DTC Podcast.

Top episodes

  1. 1. Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6

    DTC Podcast

    Mike Chiasson discusses how brands under $50M can leverage unified customer data to optimize retail media and trade budgets.

  2. 2. Getting a 360-Degree View of your Cross Channel Performance with Dan LeBlanc from Daasity

    How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

    Dan LeBlanc from Daasity explains how to combine cross-channel data into a single, holistic view for better strategic decisions.

  3. 3. Why Retention is the new Acquisition | #163 Danielle Butera

    Ecommerce Coffee Break

    Yotpo's Danielle Butera explores why a unified data layer across all products is the first step toward effective customer retention.

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