Ray Reddy, Shopify's VP of Retail, explains how brands are bridging the gap between online and offline retail to create a single, cohesive customer experience.
Ray Reddy, Shopify's VP of Retail, explains how brands are bridging the gap between online and offline retail to create a single, cohesive customer experience.
Mo Afshar of Pipe17 discusses revolutionary order operations and the strategic shift from multi-channel integration to unified commerce for modern brands.
Andrew Laudato, COO of The Vitamin Shoppe, details the company's journey toward achieving a truly unified commerce experience through technological innovation.