Shopify’s VP of Retail, Ray Reddy, discusses the future of retail and how Shopify is enabling brands to bridge the gap between online and offline experiences through unified commerce.
Shopify’s VP of Retail, Ray Reddy, discusses the future of retail and how Shopify is enabling brands to bridge the gap between online and offline experiences through unified commerce.
Pipe17 CEO Mo Afshar explains how to simplify multi-channel commerce and the strategic implementation of unified commerce through integrated order operations.
Nine experts share their top tips for 2025, highlighting Unified Commerce as the critical evolution beyond simple omnichannel strategies to create a single view of the customer.