Andrew Laudato of The Vitamin Shoppe discusses the strategic shift from omnichannel to unified commerce and the technology required to support it.
Andrew Laudato of The Vitamin Shoppe discusses the strategic shift from omnichannel to unified commerce and the technology required to support it.
Ralf Haberich, CEO of Shopgate, explains how to combine in-store and online shoppers using unified commerce systems to maximize revenue.
Salesforce and PwC leaders discuss leveraging data to merge omnichannel shopping into a unified commerce experience with a single view of the customer.