Eric and Avery discuss using data to move beyond assumptions and understand an authentic audience to tailor marketing efforts effectively.
Eric and Avery discuss using data to move beyond assumptions and understand an authentic audience to tailor marketing efforts effectively.
Steven Pope shares strategies for product launches, emphasizing the necessity of identifying and understanding the ideal customer's needs and locations.
Kevin Monell explores why brands often misunderstand their audience and how to use content reactions to refine the ideal customer profile.