Priyanka Ganjoo discusses building Kulfi Beauty to fill a cultural gap for South Asian consumers, a previously underserved segment in the beauty industry.
Priyanka Ganjoo discusses building Kulfi Beauty to fill a cultural gap for South Asian consumers, a previously underserved segment in the beauty industry.
Chris Davey explains how to develop products that piggyback on popular brands by identifying underserved segments within larger markets.
Ryan Rouse of MALK Organics shares his formula for scaling by first penetrating niche, underserved markets before moving into mainstream retail.