Priyanka Ganjoo explains how Kulfi Beauty grew by targeting a major cultural gap in the beauty industry, focusing on an underserved niche to build massive brand loyalty.
Priyanka Ganjoo explains how Kulfi Beauty grew by targeting a major cultural gap in the beauty industry, focusing on an underserved niche to build massive brand loyalty.
Jeremy Liew of Lightspeed Venture Partners discusses the critical strategy of creating value for previously underserved populations and the importance of market segmentation.
Chris Anderson, author of The Long Tail, explains how the shift from hits to niches allows businesses to thrive in underserved, specialized markets.