Unconventional Marketing Tactics

Answer

How Shiti Coolers built a $320K sticker business using viral, low-cost marketing tactics from a napkin joke.

Source: Ep 515: How Shiti Coolers Turned a Joke Into a $320K Sticker Business and Built the First Party Cooler Brand on DTC Podcast.

Top episodes

1. 1. Ep 515: How Shiti Coolers Turned a Joke Into a $320K Sticker Business and Built the First Party Cooler Brand

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   How Shiti Coolers built a $320K sticker business using viral, low-cost marketing tactics from a napkin joke.

2. 2. How To Create A Viral Product And Sell Out Over 30,000 Units

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   Jaxon Lane's journey to creating a viral product and selling 30,000 units through strategic PR and celebrity endorsements.

3. 3. S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods)

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   A deep dive into unconventional 'guerrilla sampling' tactics and leveraging DTC data for growth.

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