Unconventional Marketing

Answer

Andy Pearson, VP of Creative at Liquid Death, discusses their famous anti-marketing strategy and using humor to disrupt a stagnant category.

Source: Liquid Death’s $1 Billion Anti-marketing Strategy on Shopify Masters.

Top episodes

1. 1. Liquid Death’s $1 Billion Anti-marketing Strategy

   Shopify Masters

   Andy Pearson, VP of Creative at Liquid Death, discusses their famous anti-marketing strategy and using humor to disrupt a stagnant category.

2. 2. How To Create A Viral Product And Sell Out Over 30,000 Units

   Shopify Masters

   Jaxon Lane's founder shares how they built a men's skincare brand through strategic PR and organic celebrity endorsements without a massive ad budget.

3. 3. How Liquid Death is Murdering Marketing

   Future Commerce

   SVP of Marketing at Liquid Death, Dan Murphy, breaks down how the brand "murders" traditional marketing expectations to build a cult following.

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