A deep dive into deploying user-generated, creator-generated, and employee-generated content within paid media strategies.
A deep dive into deploying user-generated, creator-generated, and employee-generated content within paid media strategies.
Focuses on leveraging UGC strategically for retention through email and SMS channels rather than just social media.
Explores the perspectives of a VP of Marketing on building a 'UGC Machine' and measuring its ROI across multiple channels.