Joanna Steele, Senior UGC Manager at Argos, explains how to utilize user-generated content and reviews to boost conversion rates and drive profitable customer action.
Joanna Steele, Senior UGC Manager at Argos, explains how to utilize user-generated content and reviews to boost conversion rates and drive profitable customer action.
Christina Kay, VP of Marketing at ResellerRatings, provides a deep dive into how brands can build trust and drive purchases by effectively sharing user-generated content.
In this mailbag episode, Nik Sharma discusses influencer and UGC strategies, hiring marketers, and using tools like Motion for video ads.