Answer
Focuses entirely on creating viral UGC ads and setting up a creator funnel for paid media.
Source: Forget Influencers, Do This For Viral Ugc Ads — Bostjan Belingar | Differences Between Influencers and Creators, Why Focus On User-generated Content for Ads, How to Motivate Customers to Generate Content, How Demographics Respond to Different Ad Styles on Ecommerce Coffee Break.
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