A deep dive into deploying various types of generated content (UGC, CGC, EGC) within a paid social media advertising strategy.
A deep dive into deploying various types of generated content (UGC, CGC, EGC) within a paid social media advertising strategy.
Explores creative testing for seasonal success, highlighting the role of UGC and creator content in holiday advertising campaigns.
Industry veteran Sherry Jhawar discusses the evolution of digital advertising and the specific value proposition of UGC for brands.