This episode explores how to move beyond standard influencers to build a creator funnel that generates high-volume, low-cost UGC specifically for advertising.
This episode explores how to move beyond standard influencers to build a creator funnel that generates high-volume, low-cost UGC specifically for advertising.
A data-driven look at 53,000 ads to determine what drives success on Meta, highlighting the high performance of UGC compared to standard creative.
Dives into creative testing for DTC brands, focusing on how to use UGC and Creator-Generated Content to build urgency and effective messaging in ads.