A deep dive into deploying UGC, CGC, and EGC within a paid marketing strategy, featuring experts from Pilothouse.
A deep dive into deploying UGC, CGC, and EGC within a paid marketing strategy, featuring experts from Pilothouse.
Christina Kay discusses how to build and maintain a 'UGC machine' to drive consumer trust and purchases.
Explores why UGC acts as 'rocket fuel' for ads and how to strategically map it to the customer journey.